Our Team

Founder & Visionary

Lee is the driving force behind Mabe Rootz, a brand celebrating cultural heritage and holistic self-care. Whether she's formulating new products, her mission remains clear; to make inclusive beauty accessible, affirming and transformative.  Under her leadership, Mabe Rootz continues to grow.  One that celebrates identity, nurtures community and redefines what it means to care for yourself from the root up.

Strategic Partner & Operations Lead

Sedaya is the strategic backbone and creative force behind Mabe Rootz, working alongside Lee to bring the brand's vision to life.  With a sharp eye for details and a deep understanding of community needs, Sedaya blends business and cultural insight to help shape a beauty brand that's as inclusive as it is impactful.

.  Together with Lee, she's redefining what it means to build a beauty brand rooted in heritage, community and care.